via gawker / business insider http://gawker.com/5575665/david-after-dentists-family-made-150000-off-their-viral-video
"...Today, the DeVores are asking themselves that same question after raking in close to $150,000 since January 30, 2009 when young David's father—also named David—uploaded the video of his son onto YouTube.
"I'd say about $100,000 of that (is from YouTube)," the elder David DeVore tells us over the phone. "The rest is licensing and merchandise.""
Video again here.
