Nice "contextual" ads, Google

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Hmm... this ad, seen on the Yale UCS Experience web site, is either very poorly targeted, or just right!  To clarify, since you have to click 'enlarge' to see: You choice is between the listing, which offers a $70,000 starting salary + bonus, or an ad for volunteer work abroad.

Crisis of conscience? Come to Kenya! Volunteer abroad!

I wonder how effective this ad is? Yalies consider a lot of different post-graduate options, but the time to tempt them away from jobs promising six figures is probably not just when they're looking at that ad posting.

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